HISTORY

Bakers Colours and Flavour (India) is a part of the Bakers Group, headquartered in Coimbatore, South India. The group was established by Sri Vidyasagar Vij, a Punjabi whose travel all the way down South led to the discovery of his muse in 1980.

Feeding the hungry is one of the most satisfying vocations in the world and is a part of the psyche for the common Indian. He ventured into the food category with a revolutionary zeal and long term vision. The Bakers brand was launched with just three products Custard Powder, Corn Flour and Baking Powder in its product range. While all other companies were selling 20kg and 25kg packs Bakers aimed directly at the individual, household kitchens with bakery ingredients and desserts in smaller packs. The aim was to delight the customer with products that suit their palate and taste. To enjoy every meal, have fun every day.